Influance on consumer brand value television commercials: Turkey super league matches shown during the implementation of television advertising

This master's thesis, investigated the effect of television ads. to brand value. Television is working hard to promote their products to all businesses today is within reach. Assortment of the most comfortable way they can communicate with consumers in television commercials are struggling to get their own brands. In this sense, what was the effect of television ads brand value of a work has been done.395 people with super league matches during the research were made in the province of Canakkale. Applied research, face to face questionnaire method. Memorable television commercials shown during the match in order to determine the effect of advertising to consumers were asked first. Turkcell's emergence as a result of the league competitions sponsored by other means, such as sponsorship, television ads are not effective, it was evident that should be supported. Determined in order to determine the characteristics of brand value over the situation (to use the mark, buying advice and watch previously advertised), related to the different results were obtained. This result shows that important features of the value of different brands in different consumer groups. In this case, firms turn to general advertising, as well as shows the fact that specific consumer groups.