The dominance of the American format in the television broadcasting, the example of Kazakhstan and Turkey

With the television entering our everyday life, it has become the most effective mass communication tool of our day, which has led to the loss of the popularity of theater, cinema and radio, which are indispensable elements of our lifestyle. Television broadcasting in the public or private sector in developed and backward countries around the world has become a part of our lives. Television has come up as a technological magic box when it comes to getting information, being informed, having fun and having an idea. Today, the most invested television as mass media has become a giant industry. No matter how advanced television technology is, it is a fact that it has to offer the audience a variety of content programs that consist of human creativity and empathy. This study was conducted in the framework of the development of program types found in the last hundred years of television broadcasting television channels in Turkey and Kazakhstan to determine the types of programs and channels of policy. Working in Kazakhstan and allocation of time slots in prime time programs of the channel continues to broadcast in Turkey were examined. The research period is between 19-25 May 2018. The channels examined are the channels with the highest rate of coverage in both countries. The prime time of the channels was evaluated by qualitative content analysis method. Thus, the broadcasting policy of television channels of the two countries has been determined. Another main subject that is important in this study is to observe American production program as Turkey and Kazakhstan broadcasting do. American production programs that published in Kazakhstan and Turkey were evaluated and classified in various categories. As a result of the evaluation, the two countries are doing many programs in a style those appeals to the domestic audience to prevent the TV channels from being corrupted and destroyed under the influence of American culture. It is revealed that the there is an effort of getting off from dominance of the American program format.