Aesthetic concerns in commercial photography

The purpose of this research is to evaluate the relationship between the subject of commercial photography and aesthetic through the views of the photographer. Whether photography is art or not has been discussed depending on digital technologies. Although this debate continues in the literature, photography is generally accepted as an aesthetic and aesthetic just like cinema. However, this research questions the process of evaluating photography as aesthetic, such as wedding, fashion or sports and the press in the context of participant views. In the research conducted according to a qualitative method, the interview method was used and the collected data were analyzed. The data were obtained with the interview form, which is one of the qualitative data collection tools. Since the data were analyzed, the findings were analyzed by dividing into three dimensions: the relationship between photography and aesthetic, the artistic value of photographs taken in different fields, and the relationship between aesthetic, marketing and commercial concerns in terms of photography. When the participant's views are examined, it has been determined that aesthetic concerns are prominent in the photographs taken in wedding, fashion or press-sports areas. On the other hand, it has been determined that the problem of taking these photographs with commercial concerns is also present in other branches of aesthetic. As a matter of fact, aesthetic marketing is developing and paintings and sculptures can also be bought and sold. However, just as every photograph taken in these areas is not of the same artistic value, this problem also applies to other branches of aesthetic. Therefore, in order to evaluate photographs in wedding, fashion or other fields in terms of aesthetic, the necessity of doing more academic studies in this field and the necessity of providing union support came to the fore as suggestions.