Reproduction of gender patterns and the commodification of feminist struggle; A critical analysis of femvertising
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Abstract (EN)
Aiming to convey the message that they support the women's rights struggle, acting in the view of supporting gender equality in the recent period, these brands reproduce the patriarchal gender gender stereotypes and commodify the dimension of this struggle by emptying brand feminism and women's rights struggle.
Author
Özge Deniz Fidan
Institution
How to Cite
Özge Deniz Fidan (Master Thesis). Reproduction of gender patterns and the commodification of feminist struggle; A critical analysis of femvertising, 2022, Akdeniz University.
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