Consumers' brand engagements on social media channels and their effects on marketing strategies
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2016
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Advisor: Yrd. Doç. Dr. Şahver Omerakı
Abstract (EN)
This study highlights five different titles. The first title is cognitive processing, affection, activation; derivations of OCBE impulses on brand loyalty. The second title is cognitive processing, affection, activation; derivations of OCBE, impulses on brand usage intent. The third title is brand loyalty impulses on WOM (word of mouth) communication. The fourth title is brand usage impulses on WOM communication. The fifth title is cognitive processing, affection, activation; derivations of OCBE, impulses on WOM communication.
Author
Candan Avcıoğlu
How to Cite
Candan Avcıoğlu (Master Thesis). Consumers' brand engagements on social media channels and their effects on marketing strategies, 2016, Doğuş University.
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