The way consumers perceive corporate social responsibility according to their lifestyles

Today, the level of awareness of corporations on corporate social responsibility CSR is in a rising trend. On the other hand consumers expectations from instituions have reached an increasingly higher level. For this reason, most of the enterprises have become aware of corporate social responsibility and have started to engage in various activities to gain competitive advantage. In this direction, within the scope of the study, the concepts of corporate social responsibility consumer behavior, life style, will be tried to be explanied and then with a survey study, it will be tried to determine how the concept of corporate social responsibility is perceived according to the demographic characteristics and life style of consumers. According to the findings; it has been indicated that lifestyle affects the perception of corporate social responsibility positively and significantly. It has been established that especially the perception of corporate social responsibility is perceived as meaningful by consumers with high levels of healthy nutrition and awareness, which are sub-dimensions of lifestyle.