Three dimensional food printing and marketing of food products in tourism sector

Today, many touristic products are printed with three-dimensional printing in the tourism sector. In this study, the place of three-dimensional food pressure in the tourism sector is examined. The aim of the study is to research on the perceptions of food printing and marketing activities of food products in the tourism sector towards three dimensional food printing. In this context, data were collected using an online survey technique, one of the quantitative research methods. As a result of the data obtained, it is understood that when the participants have information, they tend to try, buy, and recommend products of three-dimensional food printing more and find these products less risky. Participants think that this technology will lower the prices of raw materials, that consumers will buy products produced with these printers regardless of their price, that their prices will be cheaper than other products, that their prices can be determined regardless of the manufacturer, that they can be promoted personally, that people can easily create their own brands and mass distribution will end. In addition, 3D food printers can create innovations and opportunities when aligned with other Industry 4.0 tools such as Cloud Technology, Internet of Things, and Robot Technologies.