Branding situation concluded upon releasing the quotas in the Turkish ready wear sector

This is a scientific research based on the survey method. The sphere of research consists of 65 ready wear enterprises located overall in Turkey. And the sample survey consists of samples out of 102 ready wear enterprises as registered and performed at Ankara Chamber of Commerce until 28.09.2007. 65 of these enterprises have answered the surveys and thus were evaluated and the markets for which the firms manufacture for, and according to the status of manufacture and capacities, the responses the authorities of firms give on the polls were analyzed from the perspective of differences occurring amongst these polls. Also, the standard deviation of the data which are obtained by the results of surveys, were calculated. Reliability analyses for questionnaire items were made by means of Cronbach Alpha (?) test. Significance rate was deemed as 0,64, and all questions were proved to be valid and reliable as they were ascertained to be over 0,64.According to the results obtained from analysis of all the data;* Turkey, importing cheaper raw materials as well as cheaper work labor costs then China, Far East and other Asian countries, it has been pointed out that it possesses a competitive edge (advantage) in general.* From the point of view of Turkish ready-to-wear industrial sector, it has also been pointed out that it has not been pre notified on the status of the phase following the lifting of quotations or on the negative transmissions (changes).