Character merchandising in Turkish law

As a result of character merchandising, the characters we know from the popular TV series, movies or comic books have begun to appear on many products around us. It is acknowledged that character merchandising is protected under the umbrella of intellectual property law. The characters can be preserved under the provisions of copyright, trademarks and industrial designs regulations. Therefore, the disposals on the characters will made in accordance with the same provisions. In this study, character merchandising will be examined in detail, in accordance with relevant doctrine and jurisprudence.