Emotional marketing in advertising slogans published in Turkey after 1980

This study was carried out to demonstrate that the advertising slogans and advertising copies could be affected by the economic conditions and cultural values of the society. To show this point, firstly advertising slogans and advertising copies were analyzed based on the publications on the newspapers before and after 1980. It was observed that the advertising slogans published before 1980 were product and brand focused and they made rational promises to their target markets. However, with changes in economic conditions and cultural values of society during the 1980's, the advertising slogans published after 1980 had also transformed. In consequence of these changes, it was established that the advertising slogans published after 1980 displayed emotional benefits and they had emotional promises to their target markets.