Promotion activities of the marketing mix components in the print media sector in Turkey

The developing technology, the changing tastes and preferences of the target audience led to the decrease in the circulation of the print media companies and the closure of some print media companies. For this reason, other print media companies also carry out various promotion activities within the financial possibilities in order to avoid the same fate. These promotion activities consist of advertising, social responsibility, sponsorship, promotion, celebrity use, personal sales, direct marketing and social media activities. With the widespread use of the Internet, print media companies have had to keep up with the return of technology in an environment where social media applications are in high demand and news and information are so easy to reach with a click. For this reason, they try to take part in these channels and reach their target audience through these channels. In this environment, where the variety of print media companies are also very diverse, they have to survive by attracting the attention of the target audience. Keywords: Marketing, Marketing Mix, Promotional Activities, Advertisement, Public Relations, Sponsorship, Social Responsibility, Personal Selling, Sales Development, Promotion, Celebrity Use, Direct Marketing, Social Media Activities