The relationship between university staff's new media literacy levels and social media addiction levels

The main purpose of this study is to determine the relationship between the new media literacy levels of university personnel and their social media addiction levels. Another aim is to identify the differences between some demographic characteristics of the personnel and the levels of new media literacy and social media addiction. For these purposes, the research was conducted by designing relational screening and causal comparison methods, which are quantitative research methods. The universe of the research consists of academic and administrative staff working at Istanbul Gelişim University, and the sample (n=237) consists of voluntary participants. As statistical analysis methods, Mann Whitney U, Kruskal Wallis H and correlation analyzes were applied. The results of the research showed that the perception of the participants' new media literacy and social media addiction levels were at a good level. The relationship between the demographic characteristics of the participants and the new media literacy and social media addiction levels was examined and it was found that there was a statistically significant difference in the functional consumption dimension according to the gender factor while there was not a statistically significant difference in the critical consumption, functional production, critical production dimension and the social media addiction total score according to this factor. When examined according to the age variable, it was determined that there was a statistically significant difference in the functional production dimension and the general score of social media addiction, and there was no difference in the other dimensions examined. The results showed that there was no significant difference in the new media literacy and social media addiction levels according to the duties of the personnel, while there was a statistically significant difference in the functional consumption, critical consumption, critical production dimensions, new media literacy general score and social media addiction general score according to the education levels. It was found that there was no significant difference in the levels of new media literacy and social media addiction according to the duration and purpose of use of social media. It was determined that there was a significant difference in functional consumption, critical consumption, critical production sub-dimensions and new media literacy total score according to the most frequently used social media type, while there was no difference in functional production dimension and social media addiction total score. The results showed a moderate and good positive relationship between the level of new media literacy and the level of social media addiction.