Unravelling the future: The role of robotics and artificial intelligence in redefining sustainability leadership within the luxury hospitality (hotel and lodging) industry in Türkiye post COVID-19 embracing the untact approach

Sustainability leadership has become a defining factor for businesses in the luxury hospitality industry, driven by the imperative to minimize environmental impact, optimize resource utilization, and enhance guest experiences. This study delves into the transformative role of robotics and artificial intelligence (RAI) in reshaping sustainability practices within Türkiye's luxury hospitality sector. Through a com-prehensive survey and in-depth interviews with industry experts, the research offers valuable insights into the current state and future prospects of RAI integration in promoting sustainable hospitality practices. The key findings reveal a growing recognition of sustainability's importance, the potential of RAI to optimize opera-tions and enhance guest experiences, and the challenges and opportunities associat-ed with RAI implementation. The study concludes that RAI holds immense promise for advancing sustainability leadership in the Turkish luxury hospitality industry, providing a roadmap for industry leaders to navigate the evolving landscape of technological advancements while preserving human touch and addressing ethical considerations. Key Words: Sustainability Leadership, Luxury Hotels, Robotics and AI Integration, Untact Approach, Türkiye