Investigation of the role of consumer preferences of product placements example of: Elazig province

Novadays, although the television advertising are attention and raiting After a certain period of time due to long duration of the ad people are boring. Television ads, noncontiguous, open to all kinds of ad serving consumers unexpectedly rejected an unexpected place or a practice engaged in product placement advertising method face location. This inevitably affects the consumer, the consumer's memory with this method shown in the obtain brands. Advertising industry, which brought a new "product placement" concept, the viewer's product, the brand is known as a factor to increase the tendency to purchase.In this study, different competitive environments in the world of television is one of the most important purpose, plan, covered in a creative way to reach the consumer, as we face the method of product placement, application forms, types, this method of consumption, the consumer on how to be effective, such as consumer behavior were discussed. Implementation of product placement movies, television programs, television series, including how such productions is, how it is used, and the role of product placement applications are examined consumer preferences.Key Words: Product Placement, Consumer, Advertisement, Fashion, Price Perception, Perception of Quality