An empirical study of frugal innovation via onlineasynchronous video channel

The five-year video content implementation on the YouTube platform has been approached from a Frugal Innovation perspective. In the creation of the theoretical dimension of the research, the related literature was first reviewed in order to base the research, and YouTube Analytics was used as the data collection tool in the research. The data of the study were obtained from 180 different countries. First, the data from YouTube Analytics is analyzed. This data was then transformed into a nominal table with 12 features and analyzed by the Data Mining Method (Weka program). In the analysis of the data, the Classification model and the Association Rule model were used. Classification model is classified by using J48 algorithm. Classifications made are considered according to ROC Area value. In the Association Rule using Apriori algorithm model, evaluations were made according to support and confidence values. According to the results of the research; This practice, which lasted for five years, was the result of the Frugal Innovation goal of "to do more with less for more people". The YouTube platform is one of today's multi-dimensional platforms that are used for personal purposes as well as sustainable and positive impact that private and public institutions can easily use.