Assessment of complaints of airlines clients in the scope of viral marketing

They have stayed to embrace customer-focused understanding of businesses, artist competition systems, production and marketing processes and after-sales services. This understanding; Increasing customer satisfaction and reducing complaints in the marketing process by making productions that meet the customer's requests have become primary goals. Complaint; Negative feedback from the customer is likely to occur if the customer is not satisfied with their goods or services, or if unsatisfaction or anticipation is not met. It plays an important role in informing and spreading to neighboring people by using the Internet. Although most businesses are aiming to produce and service faultless products, inaccuracies or problems can not be completely removed. Sharing viral marketing ideas about a product or marketing with the people on the Internet and influencing it can bring viral marketing to the agenda. People are developing a marketing sense to disseminate and reproduce quickly. In addition, viral marketing can be defined as the technological aspect of word-of-mouth marketing. Keywords: Customer, Complaints, Customer Complaints, Viral Marketing.