The use of visual design elements in viral marketing: Visual analysis on viral advertising videos

Advances in information and communication technologies in recent years, when communication discpline is evaluated in terms of improvement over the internet new media and the number of users increasing with each passing day, new communication and marketing strategies in order to obtain new customers for brands and communicate with a wider audience said that the need to choose the new methods. Day by day with new communication tools has been observed that decreases the interest in the traditional media and ever-increasing competition, mass attitudes and can influence the behavior and the various applications that can be provided to establish on interactive relationship about products or services from each other are considered necessary. Companies by choosing the effort to communicate with consumers with its viral advertising videos are one of the method instead of viral marketing communication methods of traditional marketing approach that perspective, the customer is making plans to reach new audiences through communication established between them. Today, during making viral advertising videos, it is considered the creation of visual design elements, created by considering the importance of understanding and meaning of today's advertising, it is emphasized that the minds of consumers brand. Therefore viral advertising videos published by various companies previously evaluated by visual semiotic analysis method. The findings obtained by a variety of interpretations that carry items in the visual design of what we have tried to create viral videos.