Yaşlıların sosyal medya kullanım alışkanlığının kullanım ve doyum teorisi bağlamında incelenmesi: Sırbistan örneği

In this study, the social media usage habits of people over the age of 65 were investigated. The aim of the study is to examine the expectations and satisfaction of the elderly in Serbia, as well as their motivation to use social media, within the framework of Uses and Gratifications Theory. The study was carried out with the quantitative research method. A total of 391 people were surveyed face-to-face and as a result of the data obtained from these surveys, it was determined that the most popular networks were Facebook, Instagram and YouTube and that the participants accessed these platforms via their mobile devices. Problems with user comprehension and navigation, uncertainty over certain features or functions, problems with small buttons or touchscreens, and problems with reading or viewing content were the most common problems when using social networks. Keywords: New Media, Social Media, Uses and Gratification Theory, Elderly People.