Effect of font type, font character and font colour on brand gender percepti̇on

Brand is a concept which is of great importance today. The perception of consumers is very important for marketers. Therefore, consumers perception of the brand is of great importance. This study was conducted to determine the brand gender (Masculine / Feminine) perception of the individuals or managers who are experts in the field of brand according to the font type, font character and font color. The brand names determined according to this aim and how these brand names are perceived in terms of gender by experts and managers in the field of brand were examined. The aim of this thesis is to reveal the effect of font type, font character and font color on brand gender. The research covers individuals and institutions that are experts in the field of branding. In this study, qualitative research method was used as research method and interview technique was used as data technique. Research results help marketers make future decisions about the brand. Key Words: Brand, Brand Gender Perception, Font Type, Font Character, Font Colour