The effect of social media on press media: Instagram case

The world revolves around cases that are essentially the same, but seem to be new every day. Though the news filtered by traditional media bosses, also known as gatekeeperes, are differ in appearance at first sight, in fact, they are similar in content. Until recently, public awareness of certain events and the society's view of these events have been directed by traditional media bosses. Recently, with the development of social media, the perception of the public has changed and became clearer; with this perceived perception, it is realized that the events are in a different dimension than the ones to be shown. In recent years, social media has turned into an agenda-setting tool that challenges the traditional media understanding and takes its power from the public. This study measures Instagram's influence on behalf of social media on printed media on behalf of traditional media. The effect of Instagram as an important tool of social media which is increasingly used in global world on Turkey's first five best-selling newspapers as a tool of printed media with content analysis. Instagram's effect on these top five best-selling newspapers was determined according to the results of the two-month media agenda analysis and the resulting data was presented.