The effects of the cultural factors on packing design,in the example of Yemen and Turkey

Packaging means that a product is delivered to the customer facing directly; is an important object that enables the purchase of the product. Each packaging product manufacturer indicators of corporate culture; It can also carry the social and cultural values to which it belongs. When it comes to packaging, the first thing that comes to mind is design and aesthetics. Design is it can be an indicator of many values. Locally applied packaging, how much does it carry the sociocultural characteristics of the market where the product is sold and the more they comply with these characteristics, the more consumers will be accepted by. The aim of this study is to determine the packaging design of similar products unique to the country's social and cultural aspects of packaging design effects. The main purpose is to reveal the packaging differences of products, particularly when consumed in Turkey and Yemen cooked with a classic method (Known as Turkish coffee in Turkey) packaged coffee brands on the sample. In the analysis of the study, semiotic analysis method will be used. Keywords: packaging, packaging design, turkish coffee, yemen coffee, culture, graphic design.