Yeni jenarasyon stratejik marka yönetimi: Evabid örnek vaka incelemesi

In strategic brand management concept companys organizational scheme plays an important role in branding process and also on their reliable brand image on their consumers mind. When the communication campaigns created in the right strategic planning light the success rates are high on sales basis. When the related returns are measured, it is easily seen that the companies which have successful brand communication system, also have the correct corporate organizational structuring scheme. At this point, the right place of organizational organization within the organization in strategic brand management is one of the most critical points that should be taken into consideration in terms of life sciences and properly planned. The main reason for the study is to examine the negative effects of intra-organizational structuring on the brand image of the consumer mind in the branding process that is formed by adhering to the strategic brand management discipline. The purpose of this work is to deal with all the qualities of a brand that wants to exist in the world of marketing communication based on the terms and conditions we are in. The methodology of this study was primarily supported by literature review, research carried out in a participant observation manner and the primary data in the study obtained using with in-depth interview technique. Key words: Strategy, Brand Management, Corporate Organizational Schemene, Marketing, Advertising, Communication