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Contribution of public relations in local governments to the organization image process: Adana Metropolitan Municipality

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2019
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Abstract (EN)

The municipalities, which are the nearest public institutions, need public relations activities in order to meet the needs of the people and to respond to their demands and demands. In this study, the contribution of public relations activities to the establishment time of corporate image was examined through the sample of Adana Metropolitan Municipality. During the application, 530 people living in central districts of Adana province were interviewed and the data were analyzed and analyzed in SPSS 23 package program. The purpose of this study is; To evaluate the factors contributing to the process of creating public image of public relations activities. According to the findings of the research, the municipality contributes to the formation of the corporate image through the public relations activities. Keywords: Public Relations, Public Relations in Municipalities, Image, Corporate Image

Author

Aslıhan Özkale

How to Cite

Aslıhan Özkale (Master Thesis). Contribution of public relations in local governments to the organization image process: Adana Metropolitan Municipality, 2019, Uşak University.

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