Green marketing and a research on green marketing activities of manufacturing firms

Natural resources are not unlimited; but limited. Natural balance has been lost because of environmental damaging in interaction of business and environment. This damage has caused the environmental resources rapidly consumed. The threat of environmental problems about human health and ecologic system has increased the need of protection of environment. By increasing environmental consciousness of consumers the protection activities moves the governments and consumers and also establishments. In this study, by this approach determined above, a research was conducted on the green marketing activities of manufacturing firms caused environmental damage. According to the research results, there is no meaningful relationship between the approach about environmental problems and green marketing activities.