Management consultancy services and a practice study

Although management consultancy sowed up 1970's, the real movement in this sector started in early 90' s. However, it is obvious that, the idea of management consultancy still leaves questions marks in some manager's mind. For instance some managers still don't know how the real act of management consultancy, their aim and purpose, whom they are giving service and what kind of services they are giving for. So, they also don't know in which cases they can apply for management consultancies and the cost of management consultancy service is still uncertain for some of them. In this paper, I aim to explain the purpose of this thesis summarizing it according to hot topics below:. Definition of management consultancy.. Reasons for the increasing number in needing management consultancy.. To determine the service areas, working methods and principles of management consultancy. Because of the insufficient Turkish sources for the management consultancy, foreign sources were often used during the research. In the last part of this thesis, I aim to explain the management consultancy in Turkey by analysing a real fact. The conclusion and interpretations of the case will be given according to the examination. Management consultancy will increase in Turkey in next years especially at IT, supply chain management, customer relations management, knowledge management. However, Turkish consulting companies should follow developments and new techniques all over the world to compete with branches of international consulting companies in Turkey. But it is not easy, as it seems because of resources insufficiency in Turkish. xuAs a conclusion, the Turkish consulting companies should change their organisation format from traditional type that all company comes into joint of some retired manager to more dynamic and effective organisation, which supported by young professional and researchers. Then they should introduce their consulting services and solutions for solving problems to potential clients by effective using integrated marketing communication methods. xiu