The approach of local media to political parties and candidates in Osmaniye for 2014 local election

Political communication emerges on the point where the communication which is one of the most significant part of human life and politic swhich represents the power and pability combine. Believed to be popular only during the elections, political communication is a concept that comes to the stage almost every moment of human lives witht he media tools such as newspaper, television, internet, magazine and cinema. Political actors or institutions aim at effecting and directing the voters or target group's political preferences and perceptions by using visual, audial, sensoria lcommunication methods such as publicity, advertisements, marketing. Key Words: communication, political, political communication, local media