Contribution of adana film festival to urban image

In today's globalized world, it has become extremely easy to obtain goods and services of all around the world, like it is easy to reach all kinds of information. This situation led to the competition between institutions and aimed to differentiate and brand differentiation from the competitors. For this reason, institutions have attempted to produce an optimistic image in order to turn the impression towards them in the minds of their target audience. Global economic rivalry is not only restricted with institutions, there is also an economic competition among countries. For this purpose, countries, tourist and natural beauty cities to open up to tourists, enter into the economic infrastructure of the city is looking to invest in investments. In order for international investors, tourists and visitors to come to their cities, they need to create an image for their cities as they do the same institutions. Activities such as festivals are used to create a city image. In this literature review based study and questionnaire application, it is examined whether Adana Film Festival contributes to city image.