Practices of Turkish diaspora firms in Germany towards the German market
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Abstract (EN)
The purpose of this study is to examine the marketing strategies of Turkish diaspora firms in Germany. These strategies are examined within the context of migration which is the basis of diaspora concept. Turkish firms established by Turkish diaspora in Germany are analyzed with this purpose in mind. 43 firms in Germany have been chosen and sent questionnaire forms. This survey study has investigated the marketing strategies used in their sectors and problems faced by these firms in German market . It has been found that only brochure use in advertising has a positive effect on sales. Key Words: Diaspora Marketing, Migration, Turkish Diaspora
Author
Bilge Dila Arslan
Institution
How to Cite
Bilge Dila Arslan (Master Thesis). Practices of Turkish diaspora firms in Germany towards the German market, 2017, Çankaya University.
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