Comparative semiotic analysis of "Lupin" and "Squid Game" sequences in meaning creating process

In consequence of technological developments, digitalized media tools have created a great change in the field of broadcasting. As a result of the transfer of broadcasting to digital platforms, serials, which are the popular genre of traditional media, have gained an alternative position by taking place on digital platforms. The content of the series presented to the audience within the framework of a certain flow of events, aims to create effectiveness in the audience by containing many messages. These messages given to the audience, on the other hand, provide meaning transmission through signs. In this context, the meanings of the TV series, which are at the top in terms of viewing rates, have an important place. With this study, the two series with the highest rating of Netflix between January and November 2021 are discussed in terms of the meanings they create. The fact that Netflix is a global digital broadcasting platform and its audience diversity is at a global level has been especially effective in preference of this platform. With the study, the meanings in both series were compared by semiologically analyzing through the elements of meaning creation.In the context of comparison, it is aimed to determine which meanings are conveyed and what messages are given in the Lupine and Squid Game series, and the common and different meanings in the series are also determined and explained. As a result of the analyzes, it has been determined that both series convey messages containing social problems through the sign elements and the common meanings come together at this point. It has been seen that the common problems of many societies are included in both TV series that appeal to the viewers' perception of reality and convey meanings in this direction.