Communication through web sites of the social responsibility applications of successful companies

In recent years, by the effect of globalization, technological development and increasing community awareness, the company activities have been started to evaluate from a new perspective. This perspective expressed as Corporate Social Responsibility (CSR) has forced the companies to move beyond from being only profitable corporations and carrying responsibility to its shareholders. CSR applications have become a new performance criteria which pushes the companies to be sensitive to social problems and contribute to the solutions of these problems. Nowadays companies are eliminated both by their financial performance and CSR performance. In this context, CSR communication and CSR reporting arise as the basic factors which determines CSR performance. In this research, it?s aimed to expose the current situation about the communication of CSR applications through web sites and CSR reporting in companies which are evaluated as succesfull according to different criterias in Turkey. Within the context of this research, the data of ?The Most Succesfull Companies of Turkey-500? of the Capital Journal and IMKB (ISE) Index-100 firms is used together and a new table is formed by comparing them. Firstly, the information collected from the web sites of 61 companies are analysed. The companies which have Corporate Governance Principles Compliance Report and a Social Responsibility link are selected for the research sample. The sample is consisted of 33 companies. Social responsibility activities on the web sites of the companies are analysed by 10 criterias. These criterias are about the CSR communication like the access convenience to the information about CSR applications, the usage of visual components in these studies, contact information ect. and the determining factors in social reporting like aim, targets, results and time schedule of the CSR projects. In conclusion, it is understood that companies are willing to CSR applications but there are some serious defects in communication of CSR applications and CSR reporting like determining measurable performance criterias.