Impact of live music on cafe enterprise revenues

This research was conducted as a descriptive survey with the aim of revealing the impact of live music used as a marketing activity in cafe businesses. Music played in commercial venues is said to have an impact on consumer behavior in general. It is shown by academic studies that people are influenced by music. As evidenced by academic work, customer behavior is related to music being played in a department store and that music influences the preferences of the customers. Cafes can be defined as places where people are generally enjoy themselves and socialize Various services are provided in cafes to ensure that customers have a pleasant time. Live music service is one of them. The main goal of this service, which is generally offered at many cafes, is to increase sales. The survey was conducted face-to-face with 200 customers and 100 cafe owners in Beşiktaş region. According to the results obtained, there is a statistically significant and positive relationship between live music and cafe sales.