Uprising by fashion to marginalization of women through Chanel and YSL brands

The reason for choosing this thesis topic is to examine how the place of women in society has changed in the World and in Turkey with various factors including the mass media and how much fashion is interwoven with this topic as a form of communication. At the same time, the aim of studying is to identify what is missing in the steps which were taken till today by scrutinizing old informations and to make more effective steps also to show how clothing is related to the concept of gender and discrimination. The problem of woman`s place in society is the problem of oppression and subordination of women according to gender discrimination. Fashion as a case of "dressing up" is defined as the fourth bodily function. Dressing up is one of the most basic needs of action in the human body after breathing, eating and sleeping. This is why these two cases are in the same subject. According to the result due to the sources: "the most of concrete steps made by women in the certain periods of time were not successful because they were not met good in society and not supported by the State level. On the other hand, it was concluded that fashion is the way of expressing itself as a means of communication. In this study was used the content analysis method and the primary and secondary data sources.