Consumers' behaviors inorganic product marketan empirical application

Interest in consuming organic products had remarkably increased since mid80's. Numerous researches and studies have been conducted on the reasons of consumers who prefer organically produced foods rather than conventionally produced ones. Conducted studies revealed that although the demand is increasing each year, organic agriculture occupies only a small percentage of global agriculture. This is surprising as organic agriculture does not only protect human health but also helps in preserving and conserving environment of our planet and ensures sustainability. The demand for organic products in our country is very low. While organically produced food industry is a profit promising branch of the economy, it is also a source of wellness for humans, animals and environment. Therefore, the reasons of consumers for not buying organically produced food must be studied carefully to raise the awareness on the benefits of these products as well as their effects on human health, animal welfare and environment. This thesis is focusing on why consumers are not willing to purchase organic foods? What is preventing them to purchase? Why are they still going for conventionally produced products in this era of scientific developments proving that conventional agriculture is harming human body and environment and also animals? Can modifications in the market or in the marketing of organically produced foods convince them to purchase? What can those modifications be? Can they be realized? This thesis will aim to find out answers to these questions.