The effects of the Covid-19 pandemic process on social media use: The case of Uşak University
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Abstract (EN)
People have turned to different mass communication channels and social media during the Covid-19 pandemic, where social and physical distance is important. In this context, it is aimed to determine the effects of the Covid-19 pandemic on social media use. For this purpose, the effects of the Covid-19 pandemic process on the use of social media were examined by academic and administrative staff at Uşak University. The model of the research was determined as the relational screening model. Data collection tools in the study are "Social Media Use Purposes" and "Social Media Addiction" scales. As a result of the findings, it was determined that individuals' use of social media increased during the pandemic process. When the social media use of individuals for the pandemic process is evaluated, it has been concluded that the time spent on social media in the pandemic, the use of social media to obtain information about the pandemic, the most frequently used social media tool to obtain information about the pandemic, the change in social use during the pandemic process affects the social media use of individuals. All these results show that individuals' use of social media and the social media tools they use have changed with the Covid-19 pandemic. Keywords: Covid-19, Social Media, Social Media Use Purposes, Social Media Addiction
Author
Ramazan Acar
Institution
Uşak University
Halkla İlişkiler ve Reklamcılık Bilim Dalı
How to Cite
Ramazan Acar (Master Thesis). The effects of the Covid-19 pandemic process on social media use: The case of Uşak University, 2022, Uşak University.
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