Destination marketing and branding process: Trabzon province example

The basic subject of this study is Destination marketing and branding process. In this quantitive study made as discriptive research in the province of Trabzon which isselected as an example, assessmenent and analysis of the information obtained with the methodof interview is made as to the leading public and private institutions in tourism sector. An interview with ten questions has been conducted by choosing 10 participants and an inference made through the datas recieved. The basic purpose of this study destination marketing and studies carried out about branding in the area of tourism in Trabzon, the contibution of destination studies to tourism sector and the reason why the countries which chose the city of Trabzon has been searched in details and the benefits examined. Within this frame work, the are alstudy was kept limited to the province of Trabzon. Destination and marketing studies are activities to introduce the region and attract domestic and foreign tourist, and thus to help the region develop especially economically, socially and culturally and upgrade the living standarts. As a result of good destination study, it is possible for the region to increase the value of branding nationally and internationally. In addition, since a region with branding will be atractive in all fields, the number of tourist will in creasingly continue to riseevery passing day. In Our study including Trabzon province, the studies of destination and marketing related to natural richness have been examined in detail and the conributions of destination studies to potantial of tourism have been highlighted. In this context, tourists who prefer Trabzon province are mostly found to be from middle a stand gulf countries. There are various reasons why middle a stand gulf countries choose Trabzon city as their destination. Within the framework destination studies conducted in the sector of tourism in Trabzon, exibition, media and introduction, agency activities, TV, internet and social media platforms are the reasons included.