Motivation for watching tv series and the relationship between ethnocentrism and the preferences of tv series with themes on history, military, war, power, independence and heroism

Television is one of the most influential mass media in the world today. Television, which can appeal to the masses both visually and audibly, has at least one in almost every household and is able to turn into a motivational tool for individuals. Watching TV series, which are indispensable broadcast of television, can be an alternative way of relieving the fatigue and stress of the day and effective use of leisure time. In recent years, history, military, war, power, independence, etc. themed series are frequently encountered on the television which is at a position of spreader of popular culture. This study considers the relationship between the concept of ethnocentrism, which is thought to be meaningful to associate with popular culture, and the motivations of watching TV series (with history, military, etc. theme). Ethnocentrism, in short, is to adopt what belongs to its own culture and to protect that culture and values against other perspectives by taking a nationalist approach. The study was conducted by convenience sampling method with 418 people who were reached among internet and social media users. The research data were tested by descriptive statistical analyses (frequency, mean, standard deviation, skewness and kurtosis), factor analysis, reliability and validity analysis, correlation analysis, T-test and Anova analysis. It has been found that there is a moderate relationship between the perception of soft and hard ethnocentrism perceptions from ethnocentrism perception factors and social interaction motivation from watching TV series factors, and a weak relationship among the other factors. In addition, it was also determined that motivation of watching TV series factors and ethnocentrism perception factors differ according to the demographic characteristics of the participants.