Impacts of electronic commerce on the airlines and a research of its impacts on the airlines in Turkey

Nowadays, the structure of the conventional commerce regained a different position via the impacts of communication and information technologies. Especially the use of internet as a commercial tool has caused the arise of electronic commerce. Electronic commerce is embarked to use by many industries swiftly. Airline industry is the most technology utilizing industry among the other industries so it adopted electronic commerce quickly..The developments such as airline web sites, electronic ticketing, online travel agencies are the applications of electronic commerce in airline industry. While the use of internet as a distribution method in the airline industry provides a positive impact on distribution costs also creates a new dimension to the relationship with customers and intermediaries.Electronic commerce is swiftly adopted and used by airlines in Turkey as well. Airlines in Turkey perceive electronic commerce as an effective competitive instrument and invest considerably. Altough the impacts of electronic commerce on airlines in Turkey are generally similar with the airlines in the world, there is also seen some disparities.