Research and application on electronic commerce in litle and mudium size business

Ill ABSTRACT In last years, the fast improvements faced on information and communication technologies had started a multi-directional period of change and reform on economical, social and political aspects, and emphasized the fact that computer is a crucial part of daily life for all classes of the society. So electronic commerce achieved a strategical importance on the establishment of social wealth and competing. Electronic commerce is the most frequently discussed subject in both national and international forums. The most significant reasons of this improvement are that the communication and information technologies provide opportunities never seen before, and the increase of world trade volume by "globalization" streams and the treaties formed to direct these streams. The globalization of international business and economy, the improvement and enlargement of information technologies are the most significant reforms of our age. It is expected that the electronic commerce, by increasing the tendency of globalization on international business, will carry the volume of global business and competition to the upper levels than the current ones. In near future, it is supposed that only those countries who succeded on becoming an information society will be authority in global ages and will have superiority on electronic commerce and social wealth. Some of the basic reasons of recent unexpected improvements of developed economies in the world are the levels they reached at information and communication technologies, the increase of tendency of working with computer and the spread usage of internet in daily life. By penetrating the global markets the enterprises who plan to support our country to have share in international business, to catch the globalization process, have superiority in competition and continue social and economical development, should evaluate the electronic commerce as a marketing strategy and invest on it without delay.IV The purpose of this thesis is to declare the point of view of (KOBI) Small and Medium Scaled Enterprises about internet usage and electronic commerce, and to study the process of their adaptation to electronic commerce, the indication of the problems faced on the subject and the solutions. For the companies who market their goods and services in traditional ways, choosing to start electronic commerce is a hard but important decision. This thesis consists of two main parts as theory and process. The theorical part is divided into three parts. For the first part you will find the conceptual explanations of internet and electronic commerce, for second part the situation of electronic commerce in both Turkey and world and its development, for the third part electronic commerce in Small and Medium Scaled Enterprises is studied. The second part of the thesis consists of a study in which the hypothesis through the indication of passing term and adaptation of retailer companies in city centre and Gaziantep Organized Industrial Zone to the electronic commerce are tested.