Taxation of electronic commerce and its effect on social media usage: A study on Trabzon province

In today's world, the number of internet users is 4.08 billion, while the electronic commerce has become a popular market network on an individual and company basis, while 3.28 billion people use the social networks actively, the importance of the electronic environment in modern culture. More than half of the world's human population is actively used in the electronic environment, due to the structure of reliability, tax policies and workplace concepts have come to the forefront, has more importance than the traditional market. Having an adverse effect on the use of social media, which is the network model in which people are communicating in the form of producing and publishing content, there are also concerns about the existing security, the active process in which there is a constant change in the taxation, the complexity of current knowledge adversely affects problems such as the concept of workplace, which comes with deficiencies in the adaptation of the local legislation to the terminology of the electronic environment. In this study, it is aimed to determine the effect of participants' perceptions about the taxation of electronic commerce on social media usage and the relation of the obtained findings with demographic characteristics. Survey technique was used as a method of data collection and data obtained from the survey conducted with 401 people were used for statistical analysis. The data were analyzed by SPSS 23.0 program, In order to determine the construct validity of the scale, Cronbachıms alpha reliability coefficients were calculated to determine the reliability of Exploratory Factor Analysis (AFA). The relation of scale scores in the study to Pearson Correlation test to the significance of the model with the regression test were analyzed in case the differences between scale scores according to demographic variables were analyzed by Independent Groups T test and ANOVA Tests.