An application of real estate marketing in downtown: Aydın city example

The intent of this work is to contribute subject of real estate marketing with meeting real estate agents to determine level of real estate activities and to reach determinations about real estate techniques which are used by real estate agents. Occupation of real estate needs real professionals to have deserved esteem. Workers of real estate agents have an important place to determininig needs of buyers and finding solutions for these needs.In the city center of Aydın is made a research which measure knowledge of real estate agents about real estate sector and marketing techniques of real estate marketing and to find factors which affect marketing and selling techniques. Increasingly rise of real estate sector provides to increase importance of real estate and these actions create a movement about real estate trade.Customers of real estate consist of customers who demand real estate (buyers, tenants) and supply real estate (owners, sellers). For customers of demanding real estate, varied marketing strategies are used. Real estate marketing provides that bringing together both of buyers and sellers, so it has a significant effectiveness upon real estate selling and buying.In accordance with these aims, first part of this work is about meaning of marketing and development of marketing. At second part meaning of real estate and its lines are explained. Third part is about meaning of marketing of real estate and used methods. Finally, last part is about results of surveys which are made as fieldwork and commenting of these results.