Factors affecting franchisee performance in the franchising system: The relationship of communication, trust and satisfaction; example of educational institutions working in the franchising system in Istanbul

The aim of this study is to examine the factors affecting performance in educational institutions operating in the franchising system. Considered to have an effect on performance in the study; main concepts of communication, trust and satisfaction are examined. Based on the fact that private education institutions need to fulfill the requirements of being an enterprise in order to provide education and training services, which is their main duty, they have been included in the study with these dimensions. Application part of the study in Turkey was held in Istanbul and working in private schools operating in the franchising system in the province. As a research method, quantitative and qualitative research methods were synthesized and questionnaire technique was used. In this framework, the thoughts and perceptions of the business owners of these educational institutions were taken as basis. The responses of 110 institutions were included in the research. When looking at individual significance tests according to research findings; communication has a statistically significant and positive effect on franchisee performance (ß =, 618; t = 3.702; p <001), trust does not significantly affect franchisee performance (ß = -, 364; t = -1.917; p> 0.05) and finally, satisfaction was found to have a statistically significant and positive effect on franchise performance (ß =, 347; t = 2.371; p <05).