The role of youth music festivals on lifestyles and social integration: A study on Eskişehir Milyonfest 2018 participants

The aim of this study is to investigate the role of perceptions of lifestyle and social integration on the participants of the MilyonFest Eskişehir Music Festival held between 27-30 September 2018. The research area consists of the participants of the music festival organized by MilyonFest in Eskişehir. Because the research area is so wide, it is impossible to reach all of the festival participants. For this reason, the participant-oriented research was based on the sample determined by simple random sample method. Survey method was used as data collection tool. In the first part of the study, event tourism and festivals which are the concepts related to tourism and tourism are mentioned and in the second part; social integration, socialization and socialization process are handled. In the third chapter, lifestyle concept and lifestyle scales are discussed. In the last part of the study, the data obtained from the research sample was analyzed and the findings were interpreted in order to examine the relationship and effect between lifestyle and social integration. In the scope of the study, with the help of scales whose validity and reliability are tested, data were collected from 426 participants. As a result of the research, it was seen that there is a positive relationship between lifestyle and social integration. In addition, by determining whether the variables differ in terms of demographic information; differences were determined between the participants' age, gender, marital status, education level, occupation and places of residence. Keywords: Event Tourism, Youth Music Festivals, Milyonfest Eskişehir 2018, Lifestyles, Social Integration