The role of the beautiful names of Allah in the transformation of the polytheist identity

Inspired by Cabiri's Fehm al-Quran, this study examines the first 27 surahs (chapter) of the Quran to understand the role of the beautiful names of Allah in the process of transformation of the infidel identity alongside the siyar of that time. It will be seen that the names have a huge impact during this process. The names repeated many times in the chapters are presented from different angles each time. The transformation of infidel identity is taken realistically and their previous lives, beliefs, and customs are not disregarded. On the contrary, a permanent and systemic transformation is sought. Therefore, in these chapters, instead of criticizing idolatry, issues such as being and non-being, this life and hereafter, the life of previous nations are brought into consideration to underline the power of Allah and the incapacity of the idols. This is how the transformation from infidelity to belief, i.e. turning away from idols and returning to the belief of Oneness is actualized.