The effect of innovation and creativity on sustainable competitiveness of corporations
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Abstract (EN)
In this study; The concepts of innovation and creativity are examined, the importance of these concepts and their results that are related with sustainable competition are discussed. In terms of enterprises, innovation and creativity are highly effective in sustainable competition and survival of enterprises. Considering the main objectives of businesses; profitability, efficiency, and effectiveness as well as sustainable competitiveness related to these results are carrying a great importance. In this study, the concepts of innovation and creativity, which are important for the future of the enterprises, are discussed in terms of the positive impact of the enterprises on their sustainable competitiveness and this discussion is presented in the light of a comprehensive literature review.
Author
Mert Budak Solakoğlu
Institution
Dokuz Eylül University
Division of Management and Organization
How to Cite
Mert Budak Solakoğlu (Master Thesis). The effect of innovation and creativity on sustainable competitiveness of corporations, 2019, Dokuz Eylül University.
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