Internet ads against determinants of attitudes: the case of automobile ads

Internet technology in the world and in Turkey, an increasing importance in everyday life with almost every area have had a decisive influence, has become an important component in advertising activities. The rapidly developing interactive communication, the companies increased the interest in Internet advertising . Internet advertising is performed at first with a few application form, thanks to the increasing technological possibilities, now it comes with many application form .Nowadays companies reach consumers using a variety of advertising vehicles to inform about product, brand or the existence of ideas in order to create positive attitudes. Internet ads to reach consumers, makes a positive or a negative influence on attitudes. In this study, the Internet offers a rich psychological factors affecting consumer behavior and advertising opportunities are briefly mentioned, some sections are offered in various aspects of the Internet advertising.Although many works have been in international literature, in Turkey scarcity of studies on this area is striking. A factor influencing the purchasing behavior of Internet users out of the attitudes and perceptions, in terms of competition is very important. Therefore, to determine consumers' attitudes towards internet advertising on the internet ads, an application has been aimed at a practice.