A survey in Gaziantep on market research by the internet

Global market conditions forces to act in a dynamic environment, so it would be more difficult, slower and more expensive to obtain information about the market without the help of rapidly imroving technology on the internet. Via the internet search, as to the information on determining the market opportunities and threads; forming, evaluating and inreasing the effects of the marketing activities; considering the marketing as a process, a company and the consumers or public would be closer to each other.This study examines the theorotical information on the market research by the internet with a literature review. It is possible to better understand the strength and the weakness of a company by an internet research on the market. In this study, it is tried to bring forward the importance of a market research by the internet to clarify the advantages or the disadvantages of a market that a company confronts. A survey has done to the companies in Gaziantep in order to seek the help of internet search on the market. It was found that, the usage of internet resarch by the internet enables to reach to the information on the market in a much more faster, less costly and more accurate way.