The place of corporative image in business management over the human resources and its contributions to the business management

Nowadays human resource is one of the strengths that affect the success and the future of the companies. One of the subjects that companies compete is to attract qualified human resources and to keep their persistence. Under these circumstances; corporate image is a key element fort he company to be preferred and to keep employee loyalty. The corporate image is issue in the evaluation of the existing and potential employee is an important process that should be held consciously. As human resources management activities influence corporate image, the human resources in the company affetcs the corporate image of the company over the target groups. Successfully management of the corporate image in turns of human resource management adds positive acceleration to corporate image activities. The core of this study is to analyse the place of corporate image in human resource management and how it contributes to business administration. The analyses method of the study is to scan related documents. After the evaluation of the literature, the effect and the importance of the corporate image and human resources management has been assessed. As a result, corporate image and human resources management are in mutual interaction and provide competitive advantage in strategic business management.