Content analysis of ISO 500 companies web sites

ABSTRACT CONTENT ANALYSIS OF İSO 500 COMPANIES' WEB SITES Ayşe Hepkul Department of Management Anadolu University, Institute of Social Sciences November 1999 Advisor: Prof Dr. Yaşar HOŞCAN In this study, İSO 500 Turkish companies' utilization ways of the Internet are analyzed. Internet is showing up as a resource that is bringing opportunity not only to the client side, but also to the server side. Not being aware of it, or not paying the required attention to that unlimited resource, will be harmful for the companies in the long run. But being aware of it won't be enough, unless companies use that environment should be utilized effectively. For the dissertation thesis, the effects of the Interet to the İSO500(İstanbul Chamber of Industry) companies is tried to be analyzed. As the research method content analysis method is decided to use. Content analysis method is a powerful method, especially for studying the communication media. Results of the study revealed that;. İSO 500 companies in Turkey are aware of the Internet,. more than half of those companies have a "web site" on the Internet, concerning the time period of study,. those sites are mostly utilized for providing company profile information. while they represent very powerful tools for the company-customer communication, the companies do not use it with enough care and utilize it effectively.