Investigation of Isparta winter and rose/lavender tourism within the scope of destination innovation

The share of Isparta and its surroundings from tourism is increasing day by day. However, the fact that the tourism movement takes place irregularly and only in certain periods has revealed the necessity of focusing on alternative tourism activities. In this context, destination innovation in Isparta and its surroundings will contribute to the spread of the tourism movement to twelve months. In this research, it is aimed to examine with in the scope of rose/lavender tourism and winter tourism in order to ensured estination innovation in Isparta tourism. For this purpose, firstly, face-to-face interviews were held with hotel managers in the region. Then, tourists visiting the region were asked about the irintentions regarding rose/lavender tourism, winter tourism and new destinations through a questionnaire. 400 people participated in the face-to-face survey. In the research, it was concluded that the infrastructure facilities in rose/lavender tourism affect the visitors' intention to participate and the intention to add value. In addition, the supporting opportunities and destination structure of winter tourism have revealed that visitors will have an impact on the irintention to participate and the irintention to add value.