Effect of practices for employer brand on organizational commitment and a practice in the medical sector

Rapid changes and developments in political, economic, socio-cultural and technological environment, not only affect businesses in a great deal but also differentiate expectations of consumers from businesses. Businesses realized that they can meet consumers' expectations with a skilled and qualified workforce. Therefore, a skilled and qualified workforce becomes an impulsive power for businesses providing a competitive edge over its competitors. For this purpose, it becomes an unavoidable question for businesses that how to get and keep these highly qualified and skilled employees. Especially in the field of human resource management in business management, businesses have begun to implement new practices within their own organizations in order to resolve this problem. One of these study and practices is "Employer Brand". With "Employer Brand" studies, businesses took in consideration of the physical and psychological expectations of the employees and introduced a modern management concept. So, it is aimed to increase employees' organizational commitment. More efficient service and quality products are being introduced with the increase of the organizational commitment of the employees. Increased organizational commitment; increases a sense of belonging to the company for the employees and contributes to increased profitability for the employers.